The logo is inspired by an ancient Indian legend: the myth Matsyendra.
The story goes that one day a fish, swimming in the calm waters dell’oceanoIndiano he passed near a cave, where he was fascinated by a melodious voice. It belonged to the god Shiva, who at that time was intent to illustrate to his beloved wife, Parvati, the magic positions (âsana,), which he himself created and reserved exclusively for the Gods. The fish, listening to these teachings, underwent a radical metamorphosis who turned it into a man. Since then, Matsyendra, which in Sanskrit means “fish made man” or “lord of the fishes‘, handed down in secret the techniques learned from the god to his disciples, thus becoming the first Yogi.